Privacy Policy
brutsch.com

Data Protection

The controller within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is the:

Brütsch Technology AG
Anthoptstrasse 6
8222 Beringen

Below we would like to give you an overview of what data is collected here.

1 Introduction

We attach great importance to your privacy and the protection of your personal data. We would therefore like to take this opportunity to inform you transparently about how we use and protect the data we collect about you. This is based on the applicable data protection laws, in particular the data protection provisions of the Swiss Federal Constitution (Data Protection Act, DSG) and the EU General Data Protection Regulation (GDPR). For Brütsch Technology AG, it goes without saying that we comply with all applicable legal provisions and regulations on data protection.

2 Data Protection Officer

Brütsch Technology AG, Anthoptstrasse 6, 8222 Beringen, Switzerland, is responsible for the data processing described here.

If you have any questions about data protection, would like to request information or request the deletion of your data, please contact datenschutz@brutsch.com.

3 Processing and Use of Personal Data

“Personal data” is all data by which you can be identified or which can be used to identify you, e.g. name, address, telephone number, e-mail address or billing information. We primarily process the personal data that we receive from our customers and other business partners as part of our business relationship with them and other persons involved or that we collect from their users when operating our websites and other applications.

We process personal data in accordance with Swiss data protection law and, where applicable, with the data protection law of the EU GDPR. We primarily use the personal data we collect to process our contracts with our customers and business partners. In addition, we also process this personal data, where permitted, for the following purposes in which we have a legitimate interest corresponding to the purpose:

  • Offer and further develop our products, services and websites and other platforms on which we are present;
  • Processing of inquiries of any kind;
  • Communication with third parties and processing their inquiries (e.g. applications, media inquiries);
  • Advertising and marketing (e.g. sending company presentations, invitations to trade fairs) based on our legitimate interest in expanding and maintaining our customer base, provided you have not objected to the use of your data;
  • Examination and optimization of procedures for needs analysis for the purpose of direct customer contact and collection of personal data from publicly accessible sources for the purpose of customer acquisition;
  • Market and opinion research, media monitoring.


If you have given us your consent to process your personal data for specific purposes (e.g. when you register to receive a newsletter), we will process your personal data within the scope of and based on this consent. Consent that has been given can be revoked at any time, but this has no effect on data processing that has already taken place.

4 Cookies

We use cookies and similar technologies on our websites and for our newsletters with which your browser or device can be identified. Cookies are used to make our website more user-friendly, effective and secure.

In some of our newsletters and other marketing emails, we also include visible and invisible image elements, where permitted, which we can retrieve from our servers to determine whether and when you have opened the email so that we can measure and better understand how you use our offers and tailor them to you. You can block this in your email program; most are preset to do so.

By using our websites and agreeing to receive newsletters and other marketing emails, you consent to the use of these technologies. Cookies remain stored beyond the end of a browser session and can be retrieved when you visit the site again. If you do not wish this to happen, you should set your Internet browser or e-mail program to refuse to accept cookies. Please note that in this case not all functions of our online services can be used.

4.1 Consent with Borlabs Cookie

Our website uses Borlabs Cookie consent technology to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document these in compliance with data protection regulations. The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany (hereinafter referred to as Borlabs).

When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. This data is not passed on to the provider of Borlabs Cookie.

The data collected will be stored until you ask us to delete it or delete the Borlabs cookie yourself or until the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies.

5 SSL/TLS encryption

This website uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content, such as requests that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

6 Hosting

We work with Hostpoint AG in Switzerland to host the website. The corresponding data in connection with our offer is stored in Switzerland. Hostpoint AG is subject in particular to Swiss data protection law (DSG).

7 Online Marketing with HubSpot

We use the HubSpot marketing software from the American company HubSpot Inc. on our website, hereinafter referred to as “HubSpot”.

We use HubSpot for:

  • contacting us using the contact form
  • Subscribing to the newsletter and sending the newsletter
  • for the evaluation of the use of our website (e.g. visits, pages visited, length of stay) and for the evaluation of the use of our newsletter (e.g. opening rate, click rate, unsubscriptions)


The content of our landing pages and the personal data you provide, for example when using our contact form or registering for our newsletter, are stored on the servers of our software partner HubSpot.

HubSpot also uses “cookies”, which are stored on your computer. HubSpot evaluates the information collected (e.g. IP address, geographical location, type of browser, duration of the visit and pages accessed) on our behalf so that we can generate reports on the visit and the pages visited and thus improve our website. If you generally do not want HubSpot to record your activities on our website, you can reject this in the cookie message that appears when you first visit our website.

HubSpot is certified in accordance with both the EU-US Privacy Shield and the Swiss-US Privacy Shield, thereby guaranteeing appropriate data protection. Comprehensive information on how HubSpot handles the collected data and how it is protected can be found in HubSpot’s Privacy Policy.

7.1 Newsletter Marketing Registration

When you register for our newsletter, we collect the following data from you: Title, first name, surname, e-mail address.

In addition, the following technical data is collected during registration: IP address, time of registration and declaration of consent, type of web form completed, information on the double opt-in workflow.

Your consent will be obtained for the processing of the data as part of the registration process. If you register for our newsletter, you will immediately receive a confirmation email with a link. By clicking on the link, your e-mail address will be verified. This process is called double opt-in (DOI) and protects both you and us from misuse of your e-mail address and helps to prove that the consent actually comes from the owner of the e-mail address used. You have the option of withdrawing your consent to the processing of your data at any time. Each newsletter contains an unsubscribe link.

If you provide us with your personal data by registering for the newsletter, the disclosure of this data on your part is always on an expressly voluntary basis. The legal basis for the processing is GDPR, Article 6, paragraph 1, letter a.

8 Google Analytics

Our website uses Google Analytics. This is a service for analyzing access to websites of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter “Google”, and enables us to improve our website. Cookies enable us to analyze your use of our website. The information collected by means of a cookie (IP address, time of access, duration of access) is transmitted to a Google server in the USA and stored there. The analysis of your activities on our website is transmitted to us in the form of reports. Google may pass on the information collected to third parties if this is required by law or if third parties process this data on behalf of Google. You can also prevent the installation of cookies from Google Analytics by selecting the appropriate settings in your browser software. In this case, however, you may not be able to use all the functions of our website to their full extent.

8.1 Google Maps

We use the Google Maps component of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”, on our website. Each time the Google Maps component is called up, Google sets a cookie to process user settings and data when the page on which the Google Maps component is integrated is displayed. The use of Google Maps and the information obtained via Google Maps is subject to the Google Terms of Use and the Additional Terms and Conditions for Google Maps.

8.2 Google Ads

Our website uses Google Conversion Tracking. If you have reached our website via an advertisement placed by Google, Google Ads will set a cookie on your computer. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in tracking, you can refuse the setting of a cookie required for this – for example, by using a browser setting that generally deactivates the automatic setting of cookies or by setting your browser to block cookies from the domain “googleleadservices.com”.

Please note that you must not delete the opt-out cookies as long as you do not want measurement data to be recorded. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.

8.3 Google Tag Manager

The Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus, for example, integrate Google Analytics and other Google marketing services into our online offering. The Tag Manager itself, which implements the tags, does not process any personal user data. With regard to the processing of users’ personal data, we refer to the following information on Google services. Usage guidelines: https://www.google.com

9 Social Media

Our website links to our LinkedIn and YouTube profiles. By linking to the respective pages using the icons, no data is transmitted to LinkedIn or YouTube.

We would like to point out that you use our LinkedIn and YouTube pages and their functions on your own responsibility. What information LinkedIn or YouTube receive and how it is used is described by the providers in general terms in their data usage guidelines.

10 Duration of Storage of Personal Data

We process and store your personal data as long as it is necessary for the fulfillment of our contractual and legal obligations or otherwise for the purposes pursued with the processing. It is possible that personal data may be stored for the period in which claims can be asserted against our company and insofar as we are otherwise legally obliged to do so or legitimate business interests require this (e.g. for evidence and documentation purposes). As soon as your personal data is no longer required for the above-mentioned purposes, it will be deleted or anonymized as far as possible.

11 Data Security

We take both technical and organizational security measures to protect your personal data against accidental or intentional manipulation, loss, destruction or unauthorized access by third parties. Our data processing procedures and security measures are continuously adapted and improved in line with technical developments.

12 Rights of Data Subjects

As a data subject whose personal data we process, you have various rights under the data protection law applicable to you and to the extent provided for therein. The rights under the DPA and the GDPR are listed below.

GDPR:

  1. Information (GDPR, Article 15)
  2. Rectification (GDPR, Article 16)
  3. Erasure (GDPR, Article 17), taking into account the erasure periods
  4. Restriction of processing (GDPR, Article 18)
  5. Data portability (GDPR, Article 20)
  6. Objection (GDPR, Article 21)
  7. Withdrawal of consent with effect for the future (GDPR, Article 7, paragraph 3)

DSG:

  1. Transparency through data protection declaration, Art. 6 para. 3 FADP
  2. Information on data collection, Art. 19 FADP
  3. Information on whether and which data is processed and for what purpose, Art. 25 FADP
  4. Data disclosure and data transfer, Art. 28 FADP
  5. Rectification, Art. 6 para. 5 / Art. 32 FADP
  6. Erasure (“right to be forgotten”), Art. 6 para. 5 FADP
  7. Contradiction

If you would like to exercise any of the rights mentioned here, please send an e-mail to datenschutz@brel.ch.

Please note, however, that we reserve the right to assert the restrictions provided for by law, for example if we are obliged to store or process certain data, have an overriding interest in doing so (insofar as we are entitled to invoke this) or require it for the assertion of claims.

The competent data protection authority in Switzerland is the Federal Data Protection and Information Commissioner (http://www.edoeb.admin.ch).

13 Final Provisions

We may amend our privacy policy at any time by publishing it on the website.

Version: Februar 2026

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